Customer Acquisition Cost (CAC) is one of the most important KPIs you must track as a SaaS startup. Understanding and determining it precisely are crucial to your company and your fundraising efforts.
Hi Nicolas, great post, thank you! Would you be willing to share the Excel file these tables and charts came out of? I'm running a SaaS company and these would be super helpful, thanks!
Hi Nicolas, great post, thank you! Would you be willing to share the Excel file these tables and charts came out of? I'm running a SaaS company and these would be super helpful, thanks!