Customer Acquisition Cost (CAC) is one of the most important KPIs you must track as a SaaS startup. Understanding and determining it precisely are crucial to your company and your fundraising efforts.
Hi Nicolas, great post, thank you! Would you be willing to share the Excel file these tables and charts came out of? I'm running a SaaS company and these would be super helpful, thanks!
We just started our seed round and have our funnel stats and a reverse conversion analysis but don't have a reverse CAC analysis and your take on it was great!
Hi Nicolas, great post, thank you! Would you be willing to share the Excel file these tables and charts came out of? I'm running a SaaS company and these would be super helpful, thanks!
Hi Ushir, thanks for your feedback.
Sure thing, but I need to clean them a bit first. How advanced is your project? Are you fundraising at the moment?
We just started our seed round and have our funnel stats and a reverse conversion analysis but don't have a reverse CAC analysis and your take on it was great!